To mark its 30th anniversary, the Town of Cambridge engaged Clarity to deliver a campaign to celebrate its history, connect the community, and enhance stakeholder perceptions.

We developed a year-long strategy supported by media, digital, and event activations. A bold campaign identity reimagined the Town’s swan logo into a 30-year mark, with graphic design extending across animated videos, social tiles, banners, signage, and a unique festival look based on a street map of the Town.

The campaign culminated in a record-breaking Cambridge Street Festival and a radio/podcast ad featuring the Mayor – reinforcing the Town’s progress and future vision through compelling creative.

Pre-event images from the 2019 street festival courtesy of Anthony Milnes Photography.

Post-event images from 2025 street festival courtesy of Stephen Heath Photography.