Guidelines and Toolkits

Guidelines, toolkits and training make sure your brand and design systems are understood, applied correctly and maintained over time. Without them, even strong brand work quickly becomes inconsistent.

Clarity helps organisations embed their brand across teams by providing clear guidance, practical tools and hands-on training.

What we do

We support organisations to:

• Create clear, practical brand and style guidelines
• Turn brand rules into easy-to-use tools and templates
• Equip teams to apply the brand confidently and consistently
• Support onboarding and change with training and rollout sessions
• Keep the brand consistent as teams, platforms and materials grow.

The focus is on usability, making the brand easy to understand and apply in everyday work.

Brand and style guidelines

Guidelines should help, not hinder.

We create clear brand and style guides that explain how the brand should be used in plain language. These guides focus on real-world application, using practical examples and ready-to-use assets rather than theory.

They are designed to be referenced, shared and used, not left on a shelf.

Toolkits and templates

Consistency is easier when people have the right tools.

We develop toolkits and templates that help teams apply the brand correctly across common materials such as documents, presentations and digital assets. This reduces guesswork, saves time and improves consistency across the organisation.

Training and activation

Embedding a brand takes more than documentation.

We run onboarding sessions and practical training to help teams understand the brand, why it matters and how to use it day-to-day. This ensures the brand is adopted in practice, not just signed off in principle.

Our approach

We focus on making brand systems work inside organisations.

We design guidelines, tools and training around how people actually work – across different roles, skill levels and environments. Everything is built to support long-term use, not just launch.

The result is a brand that is understood, applied correctly and protected over time.