ERGT Australia
ERGT Australia is Australia’s most trusted training company for the oil and gas sector. It’s reputation and facilities are second to none. However, its brand was tired and was not delivering the results it wanted in this dynamic sector.
Our challenge was to create a brand platform and digital presence that could allow the business to continue to grow. This is a business that takes culture and relationships very seriously. Balancing the needs of its corporate clients with individuals who are responsible for their own workplace safety training was of critical importance to this client.
Using existing sales data and feedback from their business development function, we facilitated a brand personality workshop that informed our communications plan and brand refresh. It also fed into the scoping for a new website and digital communications tools.
More than ever pictures tell a thousand words, so we created a new image library that draws the potential client in to really experience the moment. We teamed this with the tagline Immerse Yourself.
Client
ERGT
Services
Public Relations, Communications Strategy, Branding, Digital Experience
Year
2019
